What a Purple Cow Can Teach You About Branding That Stands Out

Picture this:
You’re driving through the countryside. Field after field… cow after cow. Brown, brown, brown. You stop noticing them.

Then suddenly—a bright purple cow.

You slam on the brakes. You stare. You remember it.

That’s the power of being remarkable.

Marketing expert Seth Godin coined the “Purple Cow” concept to explain how blending in is the fastest way to be ignored. And in business, your logo is the first impression people see. So we have to ask…

Is your logo the Purple Cow—or just another brown one?

Why Logo Designs Become Invisible Over Time

Your business has grown. Your audience has evolved. Your services have changed.
But your logo? Still stuck in the past?

If your logo looks pixelated, stretched, outdated, or irrelevant… it’s time to rethink your visual identity.

Here’s the truth:
Even the best logos need refreshing from time to time.

How Often Should You Refresh Your Logo?

At Atsirne Design, we recommend reviewing your logo every 5 to 7 years. That doesn’t always mean a full rebrand—but it’s a smart checkpoint to ask:

• Does this logo still represent who we are?

• Does it feel modern and professional?

• Does it work across all platforms (social, print, mobile, signage)?

• Does it reflect our business values and personality?

Your business isn’t where it was five years ago. Your logo shouldn’t be either.

Signs You Need a Logo Refresh

Still unsure? Here’s how to tell:

• Your logo was created using outdated software or isn’t scalable
• Your brand has changed direction, audience, or offerings
• You feel embarrassed to hand out your business card
• Competitors have more professional, modern branding
• Your logo doesn’t work well on social media or digital platforms
• You’ve outgrown your “starter logo”

What Makes a Logo a Purple Cow?

A Purple Cow logo stands out. It’s bold, relevant, and instantly recognizable. It’s not just “pretty”—it’s strategic.

A great logo will:
– Reflect your business evolution
– Capture your personality
– Build brand trust and loyalty
– Help you attract the right clients
– Look good everywhere—from your email footer to your storefront signage

Logo Refresh vs. Rebrand: What’s the Difference?

A logo refresh modernizes your existing logo. It keeps the essence but refines the fonts, colors, layout, or icon for today’s design standards.

A rebrand may include a complete visual overhaul—logo, fonts, colors, tone of voice, and brand strategy—especially if your business model or audience has significantly shifted.

Not sure which one you need? We’ll help you figure it out.

Our Services at Atsirne Design

We don’t just make logos—we build visual identities that tell your story and scale with your business. Our services include:

• Logo refresh & redesign

• Brand tone & visual strategy

• Complete rebranding packages

• Logo application for digital & print

• Brand guideline creation

Ready to Be the Purple Cow?

Your logo shouldn’t hold you back. Let’s give your brand the bold new identity it deserves—so you don’t just compete… you stand out.

Contact Us Today

Atsirne Design
Design. Deliver. Dominate.
Because Blending In Is Boring. Being Remembered Is Profitable.